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Weekly Business Tip

Tip of the Week

We'll post a new tip each week.

Doing business without promotion and advertising is like waving to people in the dark. You know what you're doing ... but nobody else does.

 

Eight Ways to Improve the Success of Your Business:

  1. Create brand personality.
  2. Develop a strategic business plan, organizational structure, and operational support systems.
  3. Avoid common mistakes.
  4. Become connected to the community.
  5. Put your employees first.
  6. Don't just acquire customers, retain them.
  7. Get organized.
  8. Carve out a niche.

 

Customer Service “Reigns Supreme”- According to a study by NewVoiceMedia, 51% of customers will not repeat business with a company after a bad service experience. Other studies have shown that it takes several positive customer experiences to make up for a negative one (if they even give you the chance). Given that loyal customers make a much easier sell, make excellent customer service a top priority. Examine your current customer service and make the changes that need to be made to ensure that your business is providing service superior to that of your competitors. You may need to invest in staff training, revamp your return policy, or make basic improvements such as responding promptly to voicemails or emails from customers.

 

Don’t sell products or service, “Deliver Solutions.” Like it or not, folks out there aren’t searching for your brand, they’re just looking to solve a problem or find a particular type of product or service to meet their need. Instead of listing all the benefits your services and products bring, focus on the solutions. Convey to the customer in simple, straight-forward terms how or why your product can help them or assist in the attainment of their need(s). Consider FedEx’s iconic slogan: When it absolutely, positively has to be there overnight. This is a clear example of addressing wide-spread anxiety about the reliability of delivery services. Run through some market research to profile your target customer. How does your product or service solve other people’s needs and make their lives easier or more pleasurable? There is your focus!